Day 26: Everyone wants AI—but do they actually know why?

Everyone wants AI—but do they actually know why?

• Here’s the scene:
• Executive: “We need AI in our platform!”
• Me: “Great! What’s the use case?”
• Executive: “…It’s AI?”

Don’t get me wrong—I’m pro-AI. But if your AI feature doesn’t solve a real user problem, you’re just putting a Jet Engine on a tricycle and wondering why it’s hard to steer.

• Real AI success?
• It enhances decision-making.
• It reduces friction.
• It drives outcomes users actually want.

Before you “AI-ify” your SaaS, ask: Is this a feature for show, or for solve?

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